The 4 independent lines on the left side of the letter ‘U’ are lines meant to imply ‘cutting edge. Each of the four lines signifies (a) dream; (b) faster; (c) higher and (d) stronger.
The first line represents the dream of playing/being/performing a sport while the last 3 lines are part of the Olympic motto which is Citius, Altius and Fortius.
Our aim is to be among the best in crafting the present and building the future of sports in India
with a two-pronged approach where we focus on professional sports (pro-sports) and ground-up development of a select few sports programmes.In pro- sports, we build Teams and Professional Sports IPs through focused youth programmes and integrated mass media collaborations. We lay equal emphasis on the development of sports in our country and therefore a key element of our agenda is to recognise existing and emerging forms of sports in India; and offer a platform to encourage talent, provide a lifestyle and transform young athlete’s aspirations into reality.
The Company is focused on its main sporting disciplines;
Kabaddi, Table Tennis, Volleyball, Football, E-Sports and Motorsports.
Various facets of U Sports area of expertise in the sports business are: building winning sports teams and identifying sports disciplines and building IPs where in – programme planning and management, webcast and broadcast, marketing and promotion, strategic sports PR, athlete performance and management and deep seeded interventions to help elevate sports talent and positively influence the sports scenario in India.